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The response to climate disruption is not commensurate with the existential threat of unsustainable levels of global warming, and existing solutions are not being implemented at scale.
Current strategies, targets, and timelines aimed at reducing the causes of global warming are not aggressive enough, even in California, to meet existing targets, let alone exceed them at a rate that will sufficiently reduce greenhouse gas emissions to avoid catastrophic climate disruption. Current local and regional efforts are not well-coordinated and businesses and the general public are not engaged at a level that will support the robust implementation of the essential solutions.
Engage the entire San Francisco Bay Area to collectively take meaningful steps using available solutions that dramatically reduce the causes of climate disruption.
The public is increasingly concerned about global warming, but less aware of how to be a part of the solution. Innovative corporations provide visible leadership by “greening” their operations but strategies must also be implementable by smaller businesses. Public agencies, corporations, and environmental organizations have developed and administered extensive conservation, adaptation, and mitigation programs, but funding for staffing and implementation is constrained.
Climate action efforts are already underway in the San Francisco By Area. Best-practice solutions must be scaled and accelerated regionally in a broad, coordinated, and efficient way that leverages resources and existing programs, and supports innovative policies and programs.Our goal is to find opportunities for additional GHG emission reductions using the Project Drawdown framework, and lead regional public engagement efforts where a larger-scale approach would help everyone.
leverage the Project Drawdown solutions framework & align with California's Climate Strategies
Project Drawdown’s framework is the key to identifying opportunities for reducing emissions that go beyond the typical climate action plan categories of energy, water, waste, and transportation. The Project Drawdown list of 80 solutions to reverse global warming is global, so not all of the solutions are equally relevant for the San Francisco Bay Area. Although an official list of Drawdown solutions won’t be localized for California or the San Francisco Bay Area for at least a year or two, our approach enables the region to move forward without it. See more information about Project Drawdown.
take a regional approach to public engagement
By working regionally to publish messages, we will benefit from economies of scale and make our messages more memorable. The regional messaging platform will point community members back to local programs and resources. The more that community members encounter messaging about resources and information to help them reduce their carbon footprint, the more individual responsibility will become normalized.
work through existing networks
There’s no need to reinvent the wheel. Our strategies can be nested and delivered within existing networks and collaborations, to minimize start-up time and costs, and avoid overtaxing partners.
track progress in collaboration with public agencies and nonprofits
There is ample data and technical information, but it needs to be gathered and shared in an accessible approach that everyone can understand. Our academic and regional agency partners, such as the Bay Area Air Quality Management District and UC Berkeley. We partner with academic institutions and leading regional non-profits to establish an annual community survey. Feedback from community conversations, results from surveys, and metrics from the online portal will be shared back with stakeholders to inform future programming and policies.